Finding calm in the digital storm

February 3, 2009 by Brad Stokes 

It’s become cliche how much we are flooded with information. The rate at which the human race acquires knowledge is set to continue to speed up. More than one futurist has predicted that in the not too distant future the total of all knowledge will double every 30 days. Whilst futurists are not too great at some predictions, recent history seems to be bearing this one out.

Technology seems to also follow this pattern. Moore’s law is the one that get’s touted out at these points in time about computing power doubling whilst expense falls at an exponential rate. One such example is the humble mobile phone.

I still have one of the first mobile phones usable in Australia from the late eighties. It was never mine, but given to me as a trade for a new mobile phone when I managed a mobile phone shop. It is an amazing device. The battery pack is about as heavy as two standard twelve volt batteries and in its heyday lasted about 12 hours. You couldn’t of course take it out of the truck it rested in, but was nothing short technological marvel at the time it was released.

Compare this to the iPhone. Now, I don’t have an iPhone and, for the time being, I’m unlikely to acquire one. It doesn’t quite meet my needs. However it provides a stark contrast to my mobile dinosaur. You can certainly make and receive telephone calls. You can also browse the web, send/receive emails, take photos, play games and, yes, you can even breath on the screen so a fog like that of a window on a cold winter’s day forms and then write messages in the fog. You can download an app that let’s you update FaceBook, Twitter and other sites wherever you are. In fact the computing power in the phone is greater than most computers around in the seventies and eighties.

A number of us will state, “It’s a phone; I just want to make and receive calls. That’s all…” That’s fine, but another group of iPhone and Web 2.0 advocates will be saying, “Yes, but what about the richness and depth of experience you are missing out on? What about everything else you can do on the phone?” The truth of the matter is, there is no right answer and many words won’t sway you one way or the other.  This is just one example of a shift in paradigm for using technology.

 Ultimately it comes down to maintaining relevance in the shifting landscape of today. If sending and receiving calls, and maybe texting the odd person, or emailing the world is keeping you up with your peers and wider world, great! If however you are feeling like you are being left behind in the race to the future, think about moving forward. Take heart though that you are no worse off than the person who adopts every new technology with the giddy glee of a school child. The second is buffeted by the winds of the initial front of the hurricane; the first is tortured by the winds as they come back round. Both struggle to maintain equilibrium. 

The place most of us should be aiming for is that calm in the middle of the storm. And this doesn’t meaning finding relevance and sitting still. Storms move forward, as does technology. To maintain control of our lives we need to be moving forward as well.

So what can we do to find our piece of calm?

Watch the innovators. You will probably know a few of these intrepid souls. They are the people that are always watching for the next big thing. Sometimes the things they try don’t work. However, the technologies they try and then continue to use are worth watching. Generally they keep an eye on new developments and begin to find uses for things as they become established. The difference between the innovators and the technophreaks is the innovator is looking for solutions that work, not marvels that amaze.

Look at your peers and wider world. If everybody you know has a FaceBook account and you don’t, consider moving forward. A good indicator of your progress is how far ahead or behind you are compared with those around you. Look at your industry, what are the prevailing standards and how have they changed? Have you kept up with that change? What can you do now to stay in touch to those around you?

Be prepared to try new things. This more or less says it all. Life is moving forward, you should too. Take up the old challenge, ‘do something once a day that scares you’. If you haven’t tried something new for a while do so and see what works for you.

Be prepared to let things go. I once had a trainer that was permanently bonded to his overhead slides and shunned all more advanced display technology. There came a day when the projectors from his unit had all been removed or broken and no one was willing to fix them. Yet he still tried to keeps his overheads. I’d heard later that in his younger years, he’d been a really progressive teacher and was one of the keen adopters of new teaching methods and styles. Unfortunately, he’d gotten into his groove and refused to be shifted. It was a shame; he was a fantastic trainer, but so much less effective because he wouldn’t move on. The stunning moves of today will become old and dated; don’t be confined to irrelevance by not letting go of them.

Remember technology does not have to be new to be innovative and relevant. This is an interesting one. There is the quote, “There is nothing new under the sun.” and this can be true.

One piece of technology Mtraining is using to great effect are the Point Of View camera glasses. They have been around for quite some time, but they are just emerging as a fantastic tool in developing training resources. Other ideas being explored are assessments and evidence gathering using the glasses.

Another idea gaining traction is SMS’s in the classroom. Amongst a certain demographic, the phones and SMS’s are being used anyway, why not harness it? 

Take up the challenge to look around you and see new uses for existing technology. You can move yourself from the “falling behind” to the innovative very quickly.

Look at the long term. Not every bit of technology lasts. Fads come and go. Technology rises and fades. You don’t need to use everything. Pick what is going to work for you today and will likely work for you in the short to medium future. Take a longer look at things. Find what works for you.

It’s about finding the mix of relevance with a digital world and not being buffeted and blown by every new technology that arises.

In the end, our peace of calm in the digital storm is different for all of us. Ask yourself a few questions: Am I relevant to my world? What technology and ideas am I hanging onto that I need to let go of? What are the innovators in my industry doing? What are the people around me doing? What technologies am I not using that I could and should use? Where are we going next? What technologies do I see lasting? What do I need to do now to move forward today?

What do you think?

Comments

2 Responses to “Finding calm in the digital storm”

  1. didier grossemy on February 19th, 2009 10:03 pm

    Digital is no longer the “under dog” of the marketing world, campaigns and strategies are now built around digital media with digital media becoming the centre piece of any activity, so a digital agency really needs to work at that strategic level with their clients.

  2. Didier Grossemy on April 9th, 2009 8:50 pm

    success of Digital Marketing is guided through Vision and smart communication engineering, like a business architect Didier articulate the ultimate solution and execute the strategy with a professional team of creative and engineers.didier grossemy| didier grossemy blog

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